We integrate physical, digital, and spatial design to weave meaning into all aspects of our work.

Beginning with meaning, our process explores a project’s connectedness to its world, its high-level purpose, and how users logically and intuitively connect with it. Our design process uses these insights to develop new approaches to forge enduring and meaningful relationships between brands and the world. As we move into execution, we draw on our experience navigating the complexities of bringing products to market.—From vetting partners to negotiating agreements, to advising the manufacturing process we help clients stay ahead of the process to ensure the successful execution and launch.

Industrial Craft Studio is a multi-disciplined creative group composed of designers, strategists, and inventors.

We bring deep experience and draw upon our well-established community of subject matter experts to help clients navigate the complexities and opportunities of innovation and deliver award-winning, profitable, positively impactful products.

The Industrial Craft Store, a brick-and-mortar sister company located in San Francisco’s Mission District, curates new and innovative homewares from designers from around the world.

Max Burton,
Creative Director + CEO

Max’s career is defined by innovation across industrial digital, connected devices, and now, meaning-centered design. He served in senior design positions at Smart Design, Frog, and Fjord and led the Tech Lab and Timing groups as Creative Director at Nike. Max’s first studio venture was Matter, where his team worked on groundbreaking new products such as the Auris Surgical Robot and The Carnival Medallion Experience as well as many successful startups. Matter was acquired by Accenture in 2017. 

In these various positions, he’s designed products for prestigious global brands such as Disney, Google, Sonos, and Virgin.  He has brought hundreds of products to market, many award-winning, in housewares, consumer electronics, medical devices, design systems, and digital platforms. 

Max has also advised start-ups and enterprises on how to bring innovative new products and experiences to market. He holds 14 utility patents, 26 design patents, and has received multiple IDEA awards. His work has been exhibited at the New York MOMA, the London Design Museum, and the Cooper Hewit in NY.

More on Max Burton

John Butler,
Head of Strategy + COO

John brings 25 years of global experience in design, digital, retail and brand strategy to help clients from startups to global brands build powerful, scalable products, services and experiences. After being trained as a brand manager, he became CEO at premier London agencies Grey, TBWA\ and Wunderman and led global automotive clients at multi-disciplined design agency IMAGINATION. 

As a tech leader, he was global head of media for data science pioneer Tesco/dunnhumby (the UK’s largest retailer) and has launched startups in payments, connected hardware, and micro-mobility. A former Peace Corps Volunteer, he serves on Positive Coaching Alliance, SF Little League, and Code Tenderloin boards.

Industrial Craft Studio was founded by Max Burton, a globally renowned product designer whose career spans 35 years.

Max’s career is defined by his innovative work and thought leadership in industrial digital, connected devices, and now meaning-centered design. He has designed breakthrough innovations for some of the world’s most prestigious brands, including Nike, Disney, Virgin, and Google. He has launched products across a broad range of industry verticals and product types including housewares, consumer electronics, medical devices, design systems, and digital platforms.

Max has also advised start-ups and enterprises on how to successfully bring innovative new products and experiences into the world. His 35 years of experience includes bringing hundreds of products to market, from preliminary sketches to leading-edge consumer products. He holds 14 utility patents, 26 design patents, and has received multiple IDEA awards. His work has been exhibited at the MOMA in NY, the London Design Museum, and the Cooper Hewit in NY.